I have written about Innovation Thinking with Clayton Christensen on the Curious Cat Management Blog previously. Here is an example of such innovation. All you need is a broadband internet connection and you can Kiss your phone bill good-bye:
The Ooma service uses so-called Voice over Internet Protocol (or VOIP) technology to deliver calls to your existing phone using a broadband connection. Consumers need only to buy a $249
Ooma Hub (it was a hefty $399 when the service launched last year); all domestic calls are free. (Ooma charges a few pennies a minute for international calls to landlines and 20 to 30 cents a minute for overseas calls to mobile phones. Calls from Ooma box to Ooma box are free.)
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Replacing your phone service is, of course, just the start for Ooma. In some ways, calling is the Trojan horse to get the box in your house and then figure out other services to sell, like enhanced network security or kid-safe Web surfing.
I ordered mine from Amazon for $203 and have been using it for a little over a month; it has been great. Relatively easy to setup (they had a pretty good customer survey and I recommended they use colored cables – they color cables in the drawings in the users guide but give you 3 white cable to use – they are different types of cables so it isn’t tough to figure out but that would make it a bit easier).
I have been using Vonage for awhile and it is ok, but I don’t see any reason to pay each month when Ooma doesn’t charge a monthly fee (even on the lowest option on Vonage the bill is over $22/month).
I think gadgets are cool, but I will admit most of the time I don’t really want to be bothered to actually use them. But this is easy to you and saves me $20/month, that I like.
Related: Freeware Wi-Fi app turns iPod into a Phone – Home Engineering: Physical Gmail Notifier – Six Keys to Building New Markets by Unleashing Disruptive Innovation – The Innovators Solution by Clayton M. Christensen and Michael E. Raynor –