
59 MPG Toyota iQ On Sale In Europe, US Plans Unclear
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At just about 9.8 feet long, 5.5 feet wide and 4.9 feet tall, Toyota certainly has pulled of a near engineering miracle with the amount of stuff they’ve crammed into this tiny vehicle. Toyota claims the iQ can fit 3 adults and 1 child “comfortably.”
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Toyota expects to sell about 80,000 of them a year in Europe.
I own some Toyota stock (and bought a bit more recently) based on their excellent management and production system and the results they have achieved (so I pay attention to what they are doing – plus I own them because they do things I see as wise so it is a self reinforcing dynamic). Business week recently wrote about Ford’s 65 mpg Diesel Car the U.S. Can’t Have.
I owned Ford stock back when they were adopting Deming based management principles but when they dropped those to pursue short sighted goals and poor management practices I sold and bought Toyota (turned out to be a very wise decision – my mistake was holding Ford too long hoping they would realize their mistake).
Related: Toyota Engineering Development Process – Toyota Cultivating Engineering Talent – Toyota Winglet, Personal Transportation – Toyota iUnit – Toyota iQ media kit (lots of details)



