Scientists Develop the First Significant Advance in Hair Dye in 50 Years by Kristen Philipkoski
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Small, diffuse color molecules enter the hair, and while they’re inside, they oxidize and form a chemical reaction with a larger color molecule that’s already trapped in there. But the small molecules aren’t all that selective about who they get it on with, and they end up breaking some of the chemical bonds that hold hair together. That releases free radicals that make hair weaker and less able to resist things like aggressive brushing, blow-drying and ironing.
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So the beauty scientists came up with a whole new chemistry for getting the lightening molecules inside the hair. First, the new process works at a much lower pH. That makes it less alkaline, so it strips away much less of the lipid coating.



